Having found a new office space South of the river in Waterloo, Three Whiskey were moving to the appropriately named Elizabeth House. 3W got in touch with EDIT to design their new offices in March.
A tight time scale (1 month) meant prioritising ordering items, without compromising the style and design.
I had to ask, but why the name? What does it mean?
“Whiskey, in the NATO phonetic alphabet, represents, ‘W’. And, of course, three ‘Ws’ are seen pretty much every day by everyone who spends time online.”
My first visit to the space left me inspired by the awesome views across the river through the London Eye. After our initial meeting, I understood 3W’s need for practicality and function, coupled with creativity and well-being.
The office was originally a blank canvas. It required flooring, adequate and secure storage, decent individual desk space, brand fluidity and (rather importantly) cable management.
My focus for the design was to ensure their office space and meeting room showcased their brand.
From the flooring to the water glasses, every detail matters to EDIT. I worked with their branding guidelines to ensure strong continuity throughout.
The brief was to maximise usable space in the office, whilst having a layout and furniture choices which make the most of the space.
The overall design concept is fresh, modern, light and open, with a tongue in cheek gesture towards old fashioned advertising style, featured in some of the details.
Tom Jones – Managing partner and co-founder – Three Whiskey
Working with Elizabeth/EDIT was fantastic. She was an enormous help when we needed to get our new office sorted, and fast.
She quickly helped us get to a design that we felt was right (and on a tight budget!). From that point onwards Liz managed the process with efficient and helpful communication – and left us with an end result we’re delighted with!
For more information on my office design and to see how I could help you, please do get in touch at elizabethdanon(at)gmail.com